Holiday Gifting
Concept | Direction | Retouching | Social Media Marketing | Design | Typography
Introducing the Holiday catalogue through a series of “secrets”, where users discover different trends and looks.
‘Tis the Secret
Announcing the 2015 Holiday cover/catalogue, social launched a WRAP on Facebook & Twitter featuring pages of the book to shop.
Average Engagement:
Facebook: 175K (+775% to LY), Twitter: 1,189 (+46% to LY), Instagram: 235K (+130% to LY)
Facebook: 175K (+775% to LY), Twitter: 1,189 (+46% to LY), Instagram: 235K (+130% to LY)
Black Friday Tease
A mobile first digital look book was created as a resource for customers to access the best of Victoria’s Secret black Friday offers. The tease initiative (w/o offers) earned over 16K views in 13 days
Black Friday Launch
The reveal look book earned 54K views within 5 days, this beat the lingerie guide by over 400%. Customers spent over 1 minute within the experience, which is an 11% beat to average.